Bachelor of Arts in Foreign Language Studies

Course Description

• Portuguese Studies

• Spanish Studies

• English Studies

• General Studies Courses

Portuguese Studies

Fundamental Portuguese I　(6 credits)

This course aims to help students understand basic Portuguese and develop their basic listening, speaking, reading and writing skills. It also introduces the basic knowledge of cultural aspects in Portugal. The classroom instruction language will be both Chinese and Portuguese.

Fundamental Portuguese II　(6 credits)

An extension of Fundamental Portuguese I, this course aims to help students understand basic Portuguese and to further develop their basic listening, speaking, reading and writing skills. At the same time, it provides students with some basic knowledge of Portugal National Culture. Extracurricular activities will be organized accordingly.

Fundamental Portuguese III　(6 credits)

This course intends to help students further enhance Portuguese knowledge, with an emphasis on grammatical structure, cultivation of oral expression and writing knowledge and skills. The expansion of the knowledge in Portugal cultural history and civilization will all be covered.

Fundamental Portuguese IV　(6 credits)

An extension of Fundamental Portuguese III, this course aims to further strengthen students’ understanding of Portuguese grammar, speaking and writing skills. The teaching materials include Portuguese literature to develop students’ knowledge in Portugal cultural history and civilization.

Advanced Portuguese I　(4 credits)

This course is designed to teach students more advanced Portuguese knowledge and skills to help students expand their vocabulary, so that students have a higher level in listening, speaking, reading and writing skills. It introduces more literature and cultural knowledge in Portugal and Latin American. The selection of reading materials cover a wide range of topics, including humanistic and artistic, political and social content in Portuguese speaking countries.

Advanced Portuguese II　(4 credits)

This course aims to improve students’ oral communication, reading and writing skills with specific purpose of expanding their oral and written vocabulary. Students’ capabilities of expressing their personal ideas will be improved significantly.

Advanced Portuguese III　(4 credits)

This course continues to emphasize helping students build vocabulary and knowledge, and focus on improving students’ fluency in language use. Classroom debate, public speaking and individual presentations will give students greater opportunities to fully improve their communication skills.

Advanced Portuguese IV　(4 credits)

This is an advanced Portuguese course with the objective of developing students’ language proficiency to a native speaker level. It intends to help students understand and use the skill through the complex phonetic, morphological and syntactic knowledge.

Portuguese Audio-Visual and Speaking I　(2 credits)

This course aims at using various subjects of Portuguese audio-visual materials to facilitate classroom discussions, which will provide students with more opportunities for improving listening and speaking ability.

Portuguese Audio-Visual and Speaking II　(2 credits)

This course is an extension of Portuguese Audio-Visual and Speaking, which aims to provide students with audio-visual materials at a higher level. Classroom discussions and individual presentations are the main classroom activities.

Portuguese Audio-Visual and Speaking III (2 credits)

This course mainly provides a systematic and complete Portuguese listening training for students who have mastered basic knowledge of Portuguese. Students should have the ability to understand and summarize the news content of Portuguese radio and television.

Language and Culture of Lusophone Countries I (4 credits)

This course will teach students the relationship between Portuguese language and culture from a cultural perspective. While mastering Portuguese language, they will also understand the impact of Portuguese culture on language and be able to express the content related to culture in simple Portuguese sentences.

Language and Culture of Lusophone Countries II (4 credits)

The course aims to help students understand the similarities and differences between European Portuguese, Brazilian Portuguese and Portuguese in African Portuguese-speaking countries, as well as the history and culture of these Portuguese-speaking countries, and to be able to express the content related to the culture of Portuguese-speaking countries in simple Portuguese sentences.

Language and Culture of Lusophone Countries III (4 credits)

This course aims to help students understand the development of Portuguese in Asia and other parts of the world, as well as the similarities and differences between European Portuguese and Portuguese in these countries or regions, the students will be able to express the content related to the culture of Portuguese-speaking world in fluent Portuguese.

Theories and Practices of Translation I (Portuguese and Chinese)　(4 credits)

This course is an introduction of Portuguese translation to introduce students to basic knowledge and theory of translation. This course aims to build a foundation for the course of Theories and Practices of Translation II (Portuguese and Chinese).

Theories and Practices of Translation II (Portuguese and Chinese)　(4 credits)

This course is an extension of Theories and Practices of Translation I (Portuguese and Chinese). Teachers will encourage students to participate in various types of translation tasks inside and outside of classrooms.

Literature of Lusophone Countries　(2 credits)

This course aims to help students learn the literary work in Portugal and Portuguese speaking countries, focusing on the stages of literature and history, as well as on the introduction of selected famous writers and literary works.

Portuguese Reading I　(4 credits)

This course aims to develop students' reading non-literary books to improve their reading skills in general material，such as newspapers and magazines. Students are expected to expand their understanding of the Geographic and Humanities knowledge among those Portuguese speaking countries.

Portuguese Reading II　(4 credits)

An extension of Portuguese Reading I, this course aims to develop students’ reading comprehension skills to understand Portuguese literature. It requires students to understand, discuss and appreciate literature rather than critically analyze them.

Portuguese Composition　(2 credits)

This course is designed to teach students about Portuguese stylistics and creative writing, which enables students to have a certain level of Portuguese writing ability.

History, Culture and Society of Lusophone Countries　(2 credits)

The course aims to help students learn about Portugal's society and culture, with special focus on its history, politics, economics, art works and cultural diversity in modern Portugal.

Portuguese Phonetics　(2 credit)

This course is designed to teach students about comprehensive knowledge of phonetics. Teachers will introduce Portuguese basic principles of phonetic analysis and pronunciation, especially the changes in pronunciations in various situations.

Oral Communication in Portuguese (4 credits)

This course intends to encourage and train students to develop basic Portuguese speaking skills, as well as their public speech skills in formal and informal occasions.

Advanced Portuguese Communication and Audio-Visual Speaking (2 credits)

This course aims to train students' communicative, listening and speaking abilities, to understand the language points, norms and taboos in communicating with people from Portuguese-speaking countries. At the same time, they should be able to understand Portuguese TV interview programs, film and television works, and to summarize them in fluent Portuguese.

Field Studies (9 credits)

The university offers students’ opportunities to participate their language skills in overseas exchange programs or projects outside of Macau.

Thesis Writing (9credits)

This course aims to develop students’ academic writing skills, including reference and formats, awareness of cheating and plagiarisms, structures, literature search and summary, research design, data collection and presentations, evaluation of the consistency between research questions and evidence. An oral defence session is attaches as one part of the final assessment.

Degree Minor Courses

Introduction to Management　(3 credits)

Introduction to management is a required course for all the undergraduate students of School of Business. Basically, management is a science and art, and dynamic as well. This course is expected to enable students to have a full understanding of the importance of management in today’s daily increasing global competitive business environment. It provides students with basic managerial theories, concepts & principles. Emphases are given to the four functions of management, i.e., planning, organizing, leading and controlling. By the end of this course, students are expected to understand basic theories about management, and be able to apply what they have learnt from this course into practices. This course aims to assist students to build up a scientific framework of analyzing business and management. It will prepare students to better cope with disciplines that related to advance management in the coming semesters. Hence, enable them to develop managerial skills in the future.

Microeconomics　(3 credits)
This course offers an introduction to the basic concepts, frameworks, theories as well as applications of economics. Specifically, it will include the following topics like market and equilibrium, demand and elasticity, supply and cost of perfectly competitive markets, efficiency and the working of the "invisible hand." It will also discuss behaviors of firms in imperfectly competitive markets, such as monopoly and oligopoly. The basic concepts and theories of game theory and information economics will also be briefly talked about. This course will cultivate students' economics way of thinking through learning the concepts, theories and applications. Students are supposed to analyze real questions from economics perspectives after learning this course.

Organizational Behavior　(3 credits)
This course aims to provide students with the knowledge of psychology to understand the employees’ behavior in the organization. It will introduce the students to the fundamental concepts of organizational behavior. The primary focus will be on gaining a better understanding of the behavior of individuals and groups within organizations. It facilitates students with the knowledge and skills required to diagnose different behavioral situations, and the necessary techniques in influencing and controlling the behavior of employees in the achievement of individual and organizational effectiveness. A great deal of emphasis will be placed on examining how the theoretical concepts introduced in class relate to the day-to-day operations of a business and to our future (or current) career.

Marketing　(3 credits)
Marketing is the art and science of creating customer value and market exchanges that benefit the organization and its stakeholders. It is an organizational philosophy and a set of guiding principles for interacting with customers, competitors, collaborators, and the environment. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation program for an offering that satisfies consumers' needs better than the competition.
The course is designed to serve as an introduction to the theory and practice of marketing; and to provide students with a full picture of marketing. The course will be a mix of lectures, cases discussions, individual assignments, and group projects.

Fundamentals of Finance (3 credits)
This course introduces the fundamental theory of finance and provides knowledge of the tools used in the major decisions of corporate financial management. It covers financial statement analysis, time value of money, bond valuation, stock valuation, risk and return, cost of capital, capital budget and financing decision.

International Tourism Management

Introduction to Management　(3 credits)

The course provides students with a general knowledge of management in terms of the organizational design, structure, culture, inside and outside stakeholders, and the pattern and discipline of organizational operations. Various functions of management such as managing organizational processes, technological environment, and organizational environment will be discussed. Tools like case studies and group projects will be employed, in order to ensure students’ understanding of this subject.

Finance  (3 credits)

This course is about basic concepts and techniques of financial decisions. Topics include financial report analysis; risk and return; capital budgeting; and valuation of stocks and bonds. 

Business Statistics  (3 credits)

This course focuses on analysis of data and the theoretical underpinnings of probability and statistics. Content includes probability, statistical distribution, sampling, estimation, hypothesis testing, regression, multiple regression, and random process. 

Human Resources Management  (3 credits)

Principles and strategic purposes of human resources management will be explored in this course. Students will acquire an understanding of the relations between human resources management strategies and business strategies that are necessary to maintain the competitiveness of the company.

Introduction to Tourism and Hospitality Business   (3 credits)

This course introduces the development of the tourism and hotel industry. Topics include general concepts of tourism, travel motivations, scope and structure of travel organizations and travel-related professions. Basic issues regarding hotel management will also be discussed.

Communication

Introduction to Communication　 (3 credits)

The aim of this course is to introduce students with the basic theories and research methods of communication, making them aware of the relationship between communication theory, research and methods used. 

News Interview and Writing  (3 credits)

This course introduces the characteristics and writing methods of various kinds of news reports (including pure news, explanatory news, news feature, etc.), including their significance, nature, function, classical examples, classification and writing strategies (topic selection, intention, structure and form). In addition to mastering basic knowledge, students are expected to effectively improve their competence of news writing through collaboration work in and outside of classes. 

Intercultural Communication　(3 credits)
Intercultural communication examines the relationship between culture and communication and the understanding, cooperation and coexistence between cultures. Correspondingly, the aims of intercultural communication include describing the characteristics of intercultural communication, revealing the similarities and differences between cultures, finding ways to reduce the mis-communication caused by cultural barriers, better understanding home culture, and understanding the process of cultural creation and differentiation.

Advertising　(3 credits)
This course introduce process of advertising production and implementation, changes in advertising industry, relationship between advertising and marketing, concepts of persuasive advertising, creative advertising, and media of advertising. Students will also be able to appreciate and evaluate various forms of advertising.

Spanish Studies

Fundamental Spanish I　(6 credits)

This course aims to help students understand basic Spanish and develop their basic listening, speaking, reading and writing skills. At the same time, it provides students with basic knowledge of Spanish speaking countries’ Culture and the classroom instruction language will be both Chinese and Spanish.

Fundamental Spanish II　(6 credits)

An extension of Fundamental Spanish I: this course aims to help students understand basic Spanish and further develop their basic listening, speaking, reading and writing skills. At the same time, it provides students with more knowledge of Spanish speaking countries’ Culture and the classroom instruction language is both Chinese and Spanish.

Fundamental Spanish III (6 credits)

This course aims to help students further enhance their Spanish knowledge, with an emphasis on grammatical structure, cultivation of oral expression and writing skills. The knowledge of Spanish cultural history and civilization will be instructed.

Fundamental Spanish IV (6 credits)

An extension on Fundamental Spanish III: this course aims to help students further enhance their Spanish knowledge, with an emphasis on grammatical structure, cultivation of oral expression and writing skills. The Spanish literacy and the knowledge of Spanish cultural history and civilization will be instructed.

Spanish Reading I (4 credits)

This course aims to develop students' reading non-literary books to improve the reading skills in general material, such as newspapers and magazines. Students are expected to expand their understanding of the Geographic and Humanities knowledge about Spanish speaking countries.

Spanish Reading II (4 credits)

An extension of Spanish Reading I: this course aims to develop students’ reading comprehension skills to understand Spanish literature. It requires students to develop skills of how to understand, discuss and appreciate literature rather than critically analyze them.

Spanish Audio-Visual and Speaking I (2 credits)

This course aims at using various subjects of Spanish audio-visual materials to facilitate classroom discussions, which will provide students with more opportunities to improve listening and speaking ability.

Spanish Audio-Visual and Speaking II　(2 credits)

An extension of Spanish Audio-Visual and Speaking: this course aims to provide students with audio-visual materials at a higher level. Classroom discussions and individual presentations are the main classroom activities.

Spanish Audio-Visual and Speaking III　(2 credits)

An extension of Spanish Audio-Visual and Speaking II: this course aims to provide students with more audio-visual materials at a higher level. Students are supposed to have contact with topics about society, culture, sports, religion, tourism, and traditions among others.

Spanish Audio-Visual and Speaking IV　(2 credits)

An extension of Spanish Audio-Visual and Speaking III: this course aims to provide students with more advanced and difficult audio-visual materials, covering history, geography, society, language and other aspects, contacting the most concerned topics of contemporary Spanish-speaking countries and the world, understanding other people's perspectives on the above mentioned issues, broadening their horizons with enriched knowledge.

Advanced Spanish I　(4 credits)

This course is designed to teach students more advanced Spanish knowledge and skills to help students expand their vocabulary so that students will have a higher level in listening, speaking, reading and writing skills. It introduces more literature and cultural knowledge about Spain and Latin American. The selection of reading materials covers a wide range of topics, including humanistic, artistic, political, and social content in Spanish speaking countries.

Advanced Spanish II　(4 credits)

This course aims to improve students’ oral communication, reading and writing skills with specific purpose of expanding their oral and written vocabulary. Improvement of students’ capabilities of expressing their personal ideas will be achieved in this course.

Advanced Spanish III　(4 credits)

This course continues to emphasize helping students build vocabulary and knowledge, and focus on improving students' fluency in language use. Classroom debate, public speech and individual presentations will give students greater opportunities to fully improve their communication skills.

Advanced Spanish IV　(4 credits)

This is an advanced Spanish course with the objective of developing students’ language proficiency to a native speaker level. It may help students understand and use the skill through the complex phonetic, morphological and syntactic knowledge.

Language and Culture of Hispanic Countries I (2 credits)

As a parallel supplementary course of Fundamental Spanish I, this course aims to further strengthen the learning and consolidation of Fundamental Spanish I language knowledge, and expand the social and cultural content of Spanish-speaking countries beyond the language knowledge.

Language and Culture of Hispanic Countries II (2 credits)

As a parallel supplementary course of Fundamental Spanish II, this course aims to further strengthen the learning and consolidation of Fundamental Spanish II language knowledge, and expand the social and cultural content of Spanish-speaking countries beyond the language knowledge.

Language and Culture of Hispanic Countries III (2 credits)

As a parallel supplementary course of Fundamental Spanish III, this course aims to further strengthen the learning and consolidation of Fundamental Spanish III language knowledge, and expand the social and cultural content of Spanish-speaking countries beyond the language knowledge.

Language and Culture of Hispanic Countries IV (2 credits)

As a parallel supplementary course of Fundamental Spanish IV, this course aims to further strengthen the learning and consolidation of Fundamental Spanish IV language knowledge, and expand the social and cultural content of Spanish-speaking countries beyond the language knowledge.

Spanish Phonetics　(1 credit)

This course is designed to teach students about comprehensive knowledge of phonetics. Teachers will introduce Spanish basic principles of phonetic analysis and pronunciation, especially the changes in pronunciations in various situations.

Spanish Composition　(2 credits)

This course is designed to teach students Spanish stylistics and creative writing, which enables students to have a certain level of Spanish writing ability.

Theories and Practices of Translation I (Spanish and Chinese)　(4 credits)

This course is an introduction of Spanish translation, mainly to introduce students basic knowledge and theory of translation. This course aims to build a foundation for the course of Theories and Practices of Translation II (Spanish and Chinese).

Theories and Practices of Translation II (Spanish and Chinese)　(4 credits)

This course is an extension of Theories and Practices of Translation I (Spanish and Chinese). Teachers will encourage students to participate in various types of translation tasks inside and outside of classrooms.

Spanish Society and Culture　(2 credits)

This course aims to help students learn Spain's society and culture, with special attention to its history, social relations, art works and cultural diversity.

Latin America Society and Culture　(3 credits)

This course introduces the history and culture of Latin America, focusing on the history, society and art works and cultural diversity.

Oral Communication in Spanish I (2 credits)

This course encourages and trains students to develop basic Spanish speaking skills as well as public speaking skills in formal and informal occasions.

Oral Communication in Spanish II (2 credits)

An extension of Conversation I: this course further strengthens students' Spanish communication ability. By expanding vocabulary, students can learn to express their ideas in Spanish while understanding the relevant national conditions and culture of Spanish-speaking countries.

Oral Communication in Spanish III (2 credits)

An extension of Conversation II: this course further strengthens students' oral Spanish communicative competence. It introduces relevant background knowledge and vocabulary around concerned social topics, and focuses on strengthening students' oral expressive ability with long texts.

Spanish Grammar　(2 credits)

This course provides students with a systematic approach to knowledge of Spanish grammar, which includes the orthography, morphological and syntactic methods.

Field Studies (9 credits)

The university offers students’ opportunities to participate their language skills in overseas exchange programs or projects outside of Macau.

Thesis Writing (9 credits)

This course aims to develop students’ academic writing skills, including reference and formats, awareness of cheating and plagiarisms, structures, literature search and summary, research design, data collection and presentations, evaluation of the consistency between research questions and evidence. An oral defence session is attaches as one part of the final assessment.

Degree Minor Courses

Introduction to Management　(3 credits)

Introduction to management is a required course for all the undergraduate students of School of Business. Basically, management is a science and art, and dynamic as well. This course is expected to enable students to have a full understanding of the importance of management in today’s daily increasing global competitive business environment. It provides students with basic managerial theories, concepts & principles. Emphases are given to the four functions of management, i.e., planning, organizing, leading and controlling. By the end of this course, students are expected to understand basic theories about management, and be able to apply what they have learnt from this course into practices. This course aims to assist students to build up a scientific framework of analyzing business and management. It will prepare students to better cope with disciplines that related to advance management in the coming semesters. Hence, enable them to develop managerial skills in the future.

Microeconomics　(3 credits)
This course offers an introduction to the basic concepts, frameworks, theories as well as applications of economics. Specifically, it will include the following topics like market and equilibrium, demand and elasticity, supply and cost of perfectly competitive markets, efficiency and the working of the "invisible hand." It will also discuss behaviors of firms in imperfectly competitive markets, such as monopoly and oligopoly. The basic concepts and theories of game theory and information economics will also be briefly talked about. This course will cultivate students' economics way of thinking through learning the concepts, theories and applications. Students are supposed to analyze real questions from economics perspectives after learning this course.

Organizational Behavior　(3 credits)
This course aims to provide students with the knowledge of psychology to understand the employees’ behavior in the organization. It will introduce the students to the fundamental concepts of organizational behavior. The primary focus will be on gaining a better understanding of the behavior of individuals and groups within organizations. It facilitates students with the knowledge and skills required to diagnose different behavioral situations, and the necessary techniques in influencing and controlling the behavior of employees in the achievement of individual and organizational effectiveness. A great deal of emphasis will be placed on examining how the theoretical concepts introduced in class relate to the day-to-day operations of a business and to our future (or current) career.

Marketing　(3 credits)
Marketing is the art and science of creating customer value and market exchanges that benefit the organization and its stakeholders. It is an organizational philosophy and a set of guiding principles for interacting with customers, competitors, collaborators, and the environment. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation program for an offering that satisfies consumers' needs better than the competition.
The course is designed to serve as an introduction to the theory and practice of marketing; and to provide students with a full picture of marketing. The course will be a mix of lectures, cases discussions, individual assignments, and group projects.

Fundamentals of Finance (3 credits)
This course introduces the fundamental theory of finance and provides knowledge of the tools used in the major decisions of corporate financial management. It covers financial statement analysis, time value of money, bond valuation, stock valuation, risk and return, cost of capital, capital budget and financing decision.

International Tourism Management

Introduction to Management　(3 credits)

The course provides students with a general knowledge of management in terms of the organizational design, structure, culture, inside and outside stakeholders, and the pattern and discipline of organizational operations. Various functions of management such as managing organizational processes, technological environment, and organizational environment will be discussed. Tools like case studies and group projects will be employed, in order to ensure students’ understanding of this subject.

Finance  (3 credits)

This course is about basic concepts and techniques of financial decisions. Topics include financial report analysis; risk and return; capital budgeting; and valuation of stocks and bonds. 

Business Statistics  (3 credits)

This course focuses on analysis of data and the theoretical underpinnings of probability and statistics. Content includes probability, statistical distribution, sampling, estimation, hypothesis testing, regression, multiple regression, and random process. 

Human Resources Management  (3 credits)

Principles and strategic purposes of human resources management will be explored in this course. Students will acquire an understanding of the relations between human resources management strategies and business strategies that are necessary to maintain the competitiveness of the company.

Introduction to Tourism and Hospitality Business   (3 credits)

This course introduces the development of the tourism and hotel industry. Topics include general concepts of tourism, travel motivations, scope and structure of travel organizations and travel-related professions. Basic issues regarding hotel management will also be discussed.

Communication

Introduction to Communication　 (3 credits)

The aim of this course is to introduce students with the basic theories and research methods of communication, making them aware of the relationship between communication theory, research and methods used. 

News Interview and Writing  (3 credits)

This course introduces the characteristics and writing methods of various kinds of news reports (including pure news, explanatory news, news feature, etc.), including their significance, nature, function, classical examples, classification and writing strategies (topic selection, intention, structure and form). In addition to mastering basic knowledge, students are expected to effectively improve their competence of news writing through collaboration work in and outside of classes. 

Intercultural Communication　(3 credits)
Intercultural communication examines the relationship between culture and communication and the understanding, cooperation and coexistence between cultures. Correspondingly, the aims of intercultural communication include describing the characteristics of intercultural communication, revealing the similarities and differences between cultures, finding ways to reduce the mis-communication caused by cultural barriers, better understanding home culture, and understanding the process of cultural creation and differentiation.

Advertising　(3 credits)
This course introduce process of advertising production and implementation, changes in advertising industry, relationship between advertising and marketing, concepts of persuasive advertising, creative advertising, and media of advertising. Students will also be able to appreciate and evaluate various forms of advertising.

English Studies

Fundamental English I (6 credits)

A foundation English course (equivalent to Level 1 of Common European Framework of Reference for Languages), offers students the general knowledge of English language and helps them to build their language proficiency in five areas: listening, speaking, reading, writing and translation.

Fundamental English II　(6 credits)

A foundation English course (equivalent to Level 2 of Common European Framework of Reference for Languages), provides further assistance to develop students’ language proficiency in five areas: listening, speaking, reading, writing and translation.

Fundamental English III (6 credits)

An extension of Fundamental English I and II (equivalent to Level 3 of Common European Framework of Reference for Languages), focuses more on students’ knowledge of grammatical structure and the development of their articulation and writing skills.

English Reading I　(4 credits)

An intermediate level course with the following teaching and learning objectives:

1) To develop students’ vocabulary size and grammar knowledge through students’ exposure to authentic English reading passages.

2) To develop students’ reading strategies and enable them to successfully read general articles with a moderate difficulty level (70 words per minute for short passages and 100 words per minute for longer passages with less than 3% words unknown), understand the contents and details of the article, able to analyze, make an estimation and judgment of, and grasp the author's views and attitudes.

3) To develop students’ writing skills by learning to understand a wide range of genres and topics, and by encouraging students to use English to express and build up their ideas which would lay a good foundation for their further studies and career.

English Reading II　(4 credits)

This course aims to provide further assistance to develop students’ reading strategies and abilities. It allows students to come in contact and familiar with different themes, genres of reading materials and gives them the opportunities to analyze text structure and assumptions and judgments. The teaching materials include TOEFL-related materials. After completing the course, students are expected to be able to read 120 words per minute and master basic writing skills.

Extensive English Reading　(4 credits)

This course aims to teach students the writing skills and grammar knowledge. Students are expected to comprehend reading passages at the paragraph level, broaden their knowledge and expand their vocabulary.

English Audio-Visual and Speaking I　(2 credits)

With the assistance of multiple media input and computer technology, this course aims to develop students' listening and speaking abilities.

English Audio-Visual and Speaking II　(2 credits)

An extension of English Audio-Visual and Speaking I, this course aims to offer students a combination of visual and audio input, and expects students to improve their oral skills and listening comprehensions by participating in a wide range of activities, including repetition, oral summary and impromptu speech.

English Audio-Visual and Speaking III　(2 credits)

An extension of English Audio-Visual and Speaking II, this course aims to offer students a combination of visual and audio input, and expects students to improve their oral skills and listening comprehensions by participating in a wide range of activities, including debates, repetition tasks, oral summaries and impromptu speeches.

Oral Communication in English　(2 credits)

This course is designed to create an English language environment for students to practice their oral conversation skills. The classroom instructions will be targeting on the features and themes. By participating in various forms of classroom activities, students are expected to use English accurately and to clearly express their thoughts, thereby improving students' intercultural communicative competence.

English Grammar　(2 credits)

This course is for junior English majors. Students are expected to fully understand and review the rules and methods of the use of English grammar. Furthermore, they can properly apply grammar knowledge when engaged in speaking, reading, writing, and translation tasks.

Advanced English I　(6 credits)

This course is for senior English major students. It aims to advance students’ comprehensive English language skills, especially reading comprehension, grammar, rhetoric and writing skills. By reading and analyzing a wide range of materials, students are expected to expand their linguistic knowledge and to enhance their understanding of cultural differences, to consolidate and improve their English language competencies.

Advanced English II　(6 credits)

An extension of Advanced English I for senior English major students, this course intends to improve students overall language proficiency, such as listening, speaking, reading and writing skills.

Advanced English III　(6 credits)

This course is an extension of Advanced English II. In addition to students’ further improvement of their comprehensive language knowledge and practical skills, this course helps students to develop their social and life skills, and to cultivate their ability to analyze and problem solving skills as well as their critical thinking skills.

Advanced English IV　(6 credits)

This course is an extension of Advanced English III. Apart from improving students’ listening, speaking, reading, writing and translating skills, this course aims to develop students’ reading ability at a higher level, such as developing their inductive reasoning, critical thinking, and appreciation of stylistic and rhetorical ability. Moreover, it also targets on the development of students' ability of writing and translation.

Introduction to Linguistics　(2 credits)

This course aims to introduce some fundamental knowledge of Linguistics to help students understand some of the basic theories and concepts in Linguistics, such as phonology, morphology, syntax and semantics.

Interpreting between English and Chinese　(2 credits)

This course aims to help students to develop translating and interpreting skills at a higher level. Main classroom activities include: analyzing and summarizing written or audio input, interpreting while listening and note taking skills trainings.

English Composition I　(2 credits)

This course intends to develop students' initial writing skills to help students understand the basic format of writing, modes and specification, and master the fundamental skills of writing, such as the arrangement of the concept of full-text, paragraphs and proper use of punctuation. Classroom instructions and writing exercises intend to enable students to further improve their English language skills through practice, lay the foundation for further improving writing skills in English.

English Composition II　(2 credits)

This course is an extension of English Composition I, aiming to further develop students’ English writing skills. Main teaching objectives include the coherence of the writing and accurate use of words. Moreover, students’ analytical and logical thinking skills are also expected to be developed in the process of writing.

Theories and Practices of Translation I (English and Chinese) (4 credits)

This course introduces the basic theory of English translation, commonly used translation technique and the differences between language and culture, through repeated practice, enabling students to complete courses of translation and the corresponding translation exercises after class.

Theories and Practices of Translation II (English and Chinese) (4 credits)

An extension of Translation Theory and Practice I, this course intends to help students to develop a deeper understanding and mastering of English translation theory and skills. The materials for training include both daily as well as specialized materials such as foreign trade and law documents.

History of British and American Literature　(2 credits)

This course surveys the history of literature in United Kingdom and United States, including the major theories, genres, representative writers and their works.

Elementary Reading I (3credits)

This course aims to develop students’ English reading skills, particularly with the materials of English newspapers, magazines and other forms of online media. In addition, expanding vocabulary size and developing reading strategies are also the teaching objectives.

Elementary Reading II (3credits)

This course aims to develop higher level of critical thinking skills during reading: such as using background knowledge to interpret authors’ writing styles, establishing accurate comprehension of explicitly stated main ideas and supporting details making propositional inferences.

Field Studies (9 credits)

The university offers students’ opportunities to participate their language skills in overseas exchange programs or projects outside of Macau.

Thesis Writing (9credits)

This course aims to develop students’ academic writing skills, including reference and formats, awareness of cheating and plagiarisms, structures, literature search and summary, research design, data collection and presentations, evaluation of the consistency between research questions and evidence. An oral defence session is attaches as one part of the final assessment.

Spanish I (4credits)

This course, an elementary course in Spanish language, aims to provide students with a basic understanding of the language structure of Spanish, to develop their comprehensive linguistic competence in listening, speaking, reading, writing and grammar, and to have a preliminary understanding of the culture of Spanish-speaking countries.

Spanish II (4credits)

This course is an extension of Spanish I, intended to strengthen students' comprehensive language ability in listening, speaking, reading, writing and grammar, and further understand the culture and customs of Spanish-speaking countries.

Spanish III (4credits)

This course aims to enhance students' comprehensive language competence in Spanish, and emphasize oral communication skills and understanding of the similarities and differences between written and spoken Spanish. At the same time, they should master the content of intermediate grammar knowledge and learn how to apply it in oral communication.

Portuguese I (4credits)

This course, an elementary course in Portuguese language, aims to provide students with a basic understanding of the language structure of Portuguese, to develop their comprehensive linguistic competence in listening, speaking, reading, writing and grammar, and to have a preliminary understanding of the culture of Portuguese-speaking countries.

Portuguese II (4credits)

This course is an extension of Portuguese I, intended to strengthen students' comprehensive language ability in listening, speaking, reading, writing and grammar, and further understand the culture and customs of Portuguese-speaking countries.

Portuguese III (4credits)

This course aims to enhance students' comprehensive language competence in Portuguese, emphasizing oral communication skills and understanding the similarities and differences between written and spoken languages. At the same time, they should master the content of intermediate grammar knowledge and learn how to apply it in oral communication.

Japanese I (4credits)

This course, an elementary course in Japanese language, aims to provide students with a basic understanding of the language structure of Japanese, to develop their comprehensive linguistic competence in listening, speaking, reading, writing and grammar, and to have a preliminary understanding of the culture of Japan.

Japanese II (4credits)

This course is an extension of Japanese I, intended to strengthen students' comprehensive language ability in listening, speaking, reading, writing and grammar, and further understand the culture and customs of Japan.

Japanese III (4credits)

This course aims to enhance students' comprehensive language competence in Japanese, emphasizing oral communication skills and understanding the similarities and differences between written and spoken languages. At the same time, they should master the content of intermediate grammar knowledge and learn how to apply it in oral communication.

* Students, admitted before the academic year 2018/2019, please refer to the course description of their admission year.

Degree Minor Courses

Introduction to Management　(3 credits)

Introduction to management is a required course for all the undergraduate students of School of Business. Basically, management is a science and art, and dynamic as well. This course is expected to enable students to have a full understanding of the importance of management in today’s daily increasing global competitive business environment. It provides students with basic managerial theories, concepts & principles. Emphases are given to the four functions of management, i.e., planning, organizing, leading and controlling. By the end of this course, students are expected to understand basic theories about management, and be able to apply what they have learnt from this course into practices. This course aims to assist students to build up a scientific framework of analyzing business and management. It will prepare students to better cope with disciplines that related to advance management in the coming semesters. Hence, enable them to develop managerial skills in the future.

Microeconomics　(3 credits)
This course offers an introduction to the basic concepts, frameworks, theories as well as applications of economics. Specifically, it will include the following topics like market and equilibrium, demand and elasticity, supply and cost of perfectly competitive markets, efficiency and the working of the "invisible hand." It will also discuss behaviors of firms in imperfectly competitive markets, such as monopoly and oligopoly. The basic concepts and theories of game theory and information economics will also be briefly talked about. This course will cultivate students' economics way of thinking through learning the concepts, theories and applications. Students are supposed to analyze real questions from economics perspectives after learning this course.

Organizational Behavior　(3 credits)
This course aims to provide students with the knowledge of psychology to understand the employees’ behavior in the organization. It will introduce the students to the fundamental concepts of organizational behavior. The primary focus will be on gaining a better understanding of the behavior of individuals and groups within organizations. It facilitates students with the knowledge and skills required to diagnose different behavioral situations, and the necessary techniques in influencing and controlling the behavior of employees in the achievement of individual and organizational effectiveness. A great deal of emphasis will be placed on examining how the theoretical concepts introduced in class relate to the day-to-day operations of a business and to our future (or current) career.

Marketing　(3 credits)
Marketing is the art and science of creating customer value and market exchanges that benefit the organization and its stakeholders. It is an organizational philosophy and a set of guiding principles for interacting with customers, competitors, collaborators, and the environment. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation program for an offering that satisfies consumers' needs better than the competition.
The course is designed to serve as an introduction to the theory and practice of marketing; and to provide students with a full picture of marketing. The course will be a mix of lectures, cases discussions, individual assignments, and group projects.

Fundamentals of Finance (3 credits)
This course introduces the fundamental theory of finance and provides knowledge of the tools used in the major decisions of corporate financial management. It covers financial statement analysis, time value of money, bond valuation, stock valuation, risk and return, cost of capital, capital budget and financing decision.

International Tourism Management

Introduction to Management　(3 credits)

The course provides students with a general knowledge of management in terms of the organizational design, structure, culture, inside and outside stakeholders, and the pattern and discipline of organizational operations. Various functions of management such as managing organizational processes, technological environment, and organizational environment will be discussed. Tools like case studies and group projects will be employed, in order to ensure students’ understanding of this subject.

Finance  (3 credits)

This course is about basic concepts and techniques of financial decisions. Topics include financial report analysis; risk and return; capital budgeting; and valuation of stocks and bonds. 

Business Statistics  (3 credits)

This course focuses on analysis of data and the theoretical underpinnings of probability and statistics. Content includes probability, statistical distribution, sampling, estimation, hypothesis testing, regression, multiple regression, and random process. 

Human Resources Management  (3 credits)

Principles and strategic purposes of human resources management will be explored in this course. Students will acquire an understanding of the relations between human resources management strategies and business strategies that are necessary to maintain the competitiveness of the company.

Introduction to Tourism and Hospitality Business   (3 credits)

This course introduces the development of the tourism and hotel industry. Topics include general concepts of tourism, travel motivations, scope and structure of travel organizations and travel-related professions. Basic issues regarding hotel management will also be discussed.

Communication

Introduction to Communication　 (3 credits)

The aim of this course is to introduce students with the basic theories and research methods of communication, making them aware of the relationship between communication theory, research and methods used. 

News Interview and Writing  (3 credits)

This course introduces the characteristics and writing methods of various kinds of news reports (including pure news, explanatory news, news feature, etc.), including their significance, nature, function, classical examples, classification and writing strategies (topic selection, intention, structure and form). In addition to mastering basic knowledge, students are expected to effectively improve their competence of news writing through collaboration work in and outside of classes. 

Intercultural Communication　(3 credits)
Intercultural communication examines the relationship between culture and communication and the understanding, cooperation and coexistence between cultures. Correspondingly, the aims of intercultural communication include describing the characteristics of intercultural communication, revealing the similarities and differences between cultures, finding ways to reduce the mis-communication caused by cultural barriers, better understanding home culture, and understanding the process of cultural creation and differentiation.

Public Relations　(3 credits)
This course provides concepts, theories, definitions, operations, ethics and role of public relations. It also introduces public relations strategies adopted in various practices.

Advertising　(3 credits)
This course introduce process of advertising production and implementation, changes in advertising industry, relationship between advertising and marketing, concepts of persuasive advertising, creative advertising, and media of advertising. Students will also be able to appreciate and evaluate various forms of advertising.